A counterparty who intends to own the position. Contrast with a counterparty such as a dealer who intends to sell the position to an end user. American Banker Glossary
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end user UK US noun [C] (also end-user)
► the person or organization that uses a product or service: »
The management of distributors and dealers were reviewed in an attempt to minimize disruption to our end-users.
end user of sth »The survey has specifically targeted end users of computer software.
end-user adjective [before noun]
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They participate in all stages of the software development, from requirement analysis, design and testing to end-user training.
Financial and business terms. 2012.