Akademik

consumer

consumer con‧sum‧er [kənˈsjuːmə ǁ -ˈsuːmər] noun [countable]

1. MARKETING a person who buys goods, products, and services for their own use, not for business use or to resell:

• Demand for autos is increasing as consumers feel more confident about the economy.

• Oil price rises will be passed on to the consumer (= consumers in general ) in higher costs.

• research on consumer behaviour

ˌultimate conˈsumer also ˌend conˈsumer MARKETING

the person who buys and uses a product after it has passed through all the stages of production; =end-user; ultimate customer:

• Under the Act, an ultimate consumer can claim against the producer of a defective product.

2. ECONOMICS a person, organization, industry, or country that uses products, services, energy, or natural materials:

• South Africa is one the world's major coal producers and a significant coal consumer.

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consumer UK US /kənˈsjuːmə^r/ noun [C]

► COMMERCE a person who buys goods or services for their own use: »The new telephone rates will affect all consumers.
the consumer »The extra costs of production will be passed on to the consumer.
average/individual, etc. consumer »These changes will not affect the average consumer.
consumer rights/needs/preferences »This article examines easy ways of researching consumer preferences with regard to various product types.

► a person, organization, country, etc., that uses something, especially fuel, energy, etc.: large/great, etc. consumer of sth »The United States is currently the world's largest consumer of energy.
»The French rank among the world's most discriminating consumers of chocolate.
household/industrial consumers »an energy-efficient program for low-income household consumers

→ See also DIRECT-TO-CONSUMER(Cf. ↑direct-to-consumer), END CONSUMER(Cf. ↑end consumer)

→ See Note CUSTOMER(Cf. ↑customer)

Financial and business terms. 2012.