noun
suggestive or persuasive advertising
• Hypernyms: ↑advertising, ↑publicizing
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noun : the use of suggestion or persuasion in selling rather than aggressive pressure — compare hard sell
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a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).
[1950-55]
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soft sell noun
1. Selling or sale by preliminary softening up or other indirect method
2. Mild persuasion, or mildly persuasive tactics
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Main Entry: ↑soft
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a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner
Thesaurus: advertising, marketing and prhyponym
See also: hard sell
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soft sell,
Informal. a relaxed way of selling, by suggestion and persuasion rather than by pressure or aggressiveness.
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1.n. [in sing.] subtly persuasive selling
2.
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noun [singular]
: a way of selling something that uses persuasion rather than aggressive pressure
— often used before another noun
using soft-sell tactics
a soft-sell approach to marketing
compare ↑hard sell
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a method of selling that involves persuading sb to buy sth rather than using pressure or aggressive methods
Useful english dictionary. 2012.