v.t.
1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
adj.
2. (of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.
[1950-55]
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soft-sellˈ adjective
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Main Entry: ↑soft
Useful english dictionary. 2012.