n.
A marketing campaign aimed at a specific ZIP code or postal region. Also: zip-code marketing.
Example Citation:
An Olathe marketing firm will commemorate its 25th anniversary with an open house this week. Ruf Strategic Solutions plans its celebration from 3 to 6 p.m. Friday at 1533 E. Spruce St. ... The firm's milestones include partnering with Martin Baier, known as the father of zip code marketing.
— Linda Cruse, "Marketing firm will celebrate 25 years," Kansas City Star, July 25, 2001
Earliest Citation:
Newspapers must consider ways to enhance the use of zip code marketing through audit bureau of circulation reports of circulation and census data analysis and zip code maps.
— Mike Drexler, "How newspapers can survive mid-life crisis," Marketing & Media Decisions, February, 1983
Notes:
Outside of the U.S., this technique is known as postal code marketing.
Related Words:
Category:
New words. 2013.