Akademik

tribal marketing
(TRY.bul mar.kuh.ting)
n.
A marketing strategy that attempts to create social groups or communities that are centered around a product or service.
Example Citation:
But the Amsterdam-based former journalist said fashion fortune-tellers had lost some of their power in the past decade. Designers such as Prada and Gucci are so keenly watched they are capable of starting trends on the catwalk. And it's been 10 years since the rise of "niche" or tribal marketing in response to the cult of individualism.
— Kristine Gough, "Crystal ball gazer sees a hard future," The Australian, March 23, 2001
Earliest Citation:
Thus, the credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe: products and services that not only have a use value but also have a linking value.
— Bernard Cova, "The postmodern explained to managers: implications for marketing," Business Horizons, November 21, 1996
Related Words:
advergame
brand wagon
brandwidth
drip marketing
gamification
genericide
multilevel marketing
murketing
passion brand
permission marketing
roach bait
single-brand store
social networking
social swarming
undercover marketing
zip code marketing
Categories:
Marketing
Sociology (General)

New words. 2013.