The Condé Nast company established a home-sewing paper pattern company in 1932 under the name Vogue Patterns. From 1932 to 1947, it offered Hollywood patterns appealing to home sewers who wanted to dress like their favorite movie stars; in 1961, it was purchased by Butterick Publishing. A program called Vogue Individualist, which started in 1984, offered designer patterns from Issey Miyake and Claude Montana and continued through the 1980s to include Betty Jackson, Patrick Kelly, and Isaac Mizrahi. In 1990, a new division called Vogue Attitudes was launched, focusing on emerging designers that included Barbara Bui, Nathalie Garcon, Jennifer George, Gordon Henderson, Odile Lancon, Rebecca Moses, Tom and Linda Platt, Carmelo Pomodoro, and Myrene de Premonville. In 2001, McCall's Pattern Company bought Butterick and Vogue. However, each continued to be marketed under its own name.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.