Akademik

question mark
question mark ˈquestion mark noun [countable]
a question mark over if there is a question mark over something, there is a possibility that it will not be successful or will not continue to exist:

• There is a big question mark over the bank's long-term future.

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question mark UK US noun
[C, usually singular] a feeling of doubt about something: a question mark over/about sth »

There is a big question mark over people's willingness to invest in this scheme.

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The biggest question mark hanging over China's exports lies in the currency exchange rate.

[C] MARKETING a product or company that has a small share of a market that is growing very fast: »

If nothing is done to change the market share, question marks will just absorb large amounts of cash.

See also CASH COW(Cf. ↑cash cow), DOG(Cf. ↑dog), STAR(Cf. ↑star) noun

Financial and business terms. 2012.