Akademik

dog
dog dog [dɒg ǁ dɒːg] noun [countable] MARKETING
in the Growth/​Share Matrix, a product with low market share in a low-growth market

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dog UK US /dɒg/ noun [C]
► INFORMAL an investment, company, or product that will probably fail
► MARKETING a product that has a small share of a market that has a low rate of growth
→ Compare BOSTON MATRIX(Cf. ↑Boston Matrix)
● dog eat dog — Cf. dog eat dog
● eat your own dog food — Cf. eat your own dog food
● go to the dogs — Cf. go to the dogs
● that dog won't hunt — Cf. that dog won't hunt

Financial and business terms. 2012.