written abbreviation for point of purchase
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Public Offering Price. The issue price of a new share that is fixed by the underwriter on behalf of a company. The underwriter's commission is built into the price. Shares in a mutual fund may be purchased at the POP.
► See also Mutual Fund.
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POP UK US noun [C, usually singular]
► COMMERCE, MARKETING ABBREVIATION for POINT OF PURCHASE(Cf. ↑point of purchase)
Financial and business terms. 2012.