point of purchase ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE
the place where a product is bought:
• Refunds can be obtained from the point of purchase.
— point-of-purchase adjective [only before a noun] :
• point-of-purchase displays
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point of purchase UK US noun [C, usually singular] (plural points of purchase) (ABBREVIATION POP)
► COMMERCE, MARKETING a place such as a store where a product is bought: »
Offer as much information as possible to the customer at the point of purchase.
Financial and business terms. 2012.