Boston matrix Bos‧ton ma‧trix [ˌbɒstən ˈmeɪtrɪks ǁ ˌbɔːs-] noun
another name for the Growth/Share Matrix
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Boston Matrix UK US noun [C, usually singular] (also growth-share matrix, BCG matrix, BCG growth-share matrix)
► MARKETING a measurement of how successful a company's products are compared to competitors' products, calculated by looking at each product's share of sales in its particular market and that market's rate of growth
Financial and business terms. 2012.