Akademik

category management
category management category management management

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category management UK US noun [U] (ABBREVIATION CM)
COMMERCE, MARKETING a method of marketing products by considering them as a group, not as individual products: »

The company is now focusing on category management, using the weight of the brands together to come up with a more powerful message against competitors.

See also BRAND MANAGEMENT(Cf. ↑brand management)

Financial and business terms. 2012.