Akademik

brand management
brand management brand management management

* * *

brand management UK US noun [U]
MARKETING, COMMERCE the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it: »

The company - recognized as a leader in brand management - is looking at using the web to enhance brand awareness.

»

brand management strategy/decisions

See also CATEGORY MANAGEMENT(Cf. ↑category management)

Financial and business terms. 2012.