1. noun /ˈɡəʊɪŋ,ˈɡoʊɪŋ,ˈɡɔɪŋ/
a) The suitability of ground for advancing.
The going was very difficult over the ice.
b) Figuratively, conditions for advancing in any way.
Not only werent the streets paved with gold, but the going was difficult for an immigrant.
2. adjective /ˈɡəʊɪŋ,ˈɡoʊɪŋ,ˈɡɔɪŋ/
He didnt want to make an unsecured loan to the business because it didnt look like a going concern.
b) That attends habitually or regularly.
Wikipedia foundation.