Akademik

promote
verb
a) To raise (someone) to a more important, responsible, or remunerative job or rank.

He promoted his clerk to office manager.

b) To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.

His pawn was promoted to a queen.

Ant: demote, denigrate, oppose
See Also: promotion

Wikipedia foundation.