noun
1. a disposition to kindness and compassion (Freq. 5)
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the victor's grace in treating the vanquished
• Hypernyms: ↑good nature
2. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) (Freq. 1)
• Syn: ↑goodwill
• Topics: ↑accounting
• Hypernyms: ↑intangible, ↑intangible asset
3. the friendly hope that something will succeed
• Syn: ↑goodwill
• Hypernyms: ↑friendliness
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nounsee goodwill 3
* * *
good will,
1. kindly or friendly feeling; kindness; friendliness: »
Our cast of principal characters is composed almost…entirely of men of good will (Forum).
SYNONYM(S): See syn. under favor. (Cf. ↑favor)2. cheerful consent; willingness.
3. the good reputation that a business has with its customers: »
The tax law provides that any payments for a going business in excess of its assessed value are generally for “good will,” a capital asset, not a deductible expense (Wall Street Journal).
good-will «GUD WIHL», adjective.
of or intended to arouse good will: »
a good-will tour, a good-will ambassador.
Useful english dictionary. 2012.