Akademik

USP
abbrev(marketing)
Unique selling point (or proposition), a feature that differentiates a product or service from all its competitors

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USP UK [ˌjuː es ˈpiː] US [ˌju es ˈpi] noun [countable] [singular USP plural USPs] business
unique selling proposition, or unique selling point: the thing that makes a product or service special or different from others
Thesaurus: activity of sellinghyponym

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U.S.P. or USP (no periods),
United States Pharmacopoeia.

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USP 8 [USP] [ˌjuː es ˈpiː] [ˌjuː es ˈpiː] noun (business)
the abbreviation for unique selling proposition or unique selling point (a feature of a product or service that makes it different from all the others that are available and is a reason for people to choose it)

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You need to come up with a USP.

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Your USP has to tell people why they should do business with you.

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Their USP was that they guaranteed delivery in 30 minutes or less.


Useful english dictionary. 2012.