1. seeming more modest and proper than one really is; coy: »
the demure smile of a flirt.
SYNONYM(S): prim. See syn. under modest. (Cf. ↑modest)╂[< de- (perhaps intensive) + obsolete mure demure < Old French meür discreet, mature < Latin mātūrus]
–de|mure´ly, adverb.
–de|mure´ness, noun.
Useful english dictionary. 2012.