Seven good-luck gods. The seven gods of good fortune. Of widely different origins, they are commonly represented sitting together in a treasure boat to symbolise coming prosperity and are particularly popular at new year. They are: Ebisu, Daikoku-ten, Bishamonten, Fuku-roku-ju, Jurojin, Ben-zai-ten, Hotei. The shishi-fuku-jin mai, a comic New Year's dance with participants wearing masks of the seven gods is held in several parts of Fukushima, north-eastern Japan in mid-January. There are several pilgrimage routes based on the shichifukujin taking in Shinto shrines and Buddhist temples.
A Popular Dictionary of Shinto. Brian Bocking.