'Shrine hall'. In modern times a purpose-built hotel-like building in a shrine which typically offers all the services required for weddings (clothes hire, video recording, catering etc.) or other special meetings, events and exhibitions held in the often attractive setting of the shrine which are not strictly shrine-rites but have some relationship to the shrine and provide an important source of income.
See also Gishikiden.
A Popular Dictionary of Shinto. Brian Bocking.