Akademik

advermation
n.
An advertisement that provides detailed information about a product (advertisement + information).
Example Citation:
"Although 37 percent of online users are 'opposed to advertising as a way to reduce the cost of internet services,' remaining users express strong interest in certain types of interactive advertising. Only 9 percent were favorably inclined toward ads that are 'primarily entertaining,' but 41 percent of all consumers interviewed were positive toward 'advermation' — ads that provide detailed information."
— Shirley Duglin Kennedy, "The Internet changes the way we live," Information Today," September, 1996
Related Words:
ad creep
advergame
advertecture
advertorial
cinemads
edvertorial
fictomercial
live commercial
magalogue
on-hold advertising
roach bait
undercover marketing
Category:
Marketing

New words. 2013.