North out of Great Eastcheap, east of St. Clement's Lane. In Candlewick Ward (O. and M. 1677-Strype, 1755).
"Bell and Bear Alley " in Rocque, 1746.
Removed for the formation of King William Street, or perhaps earlier.
Name derived from the sign.
A Dictionary of London. Henry A Harben. 1918.