Akademik

Hart Row Street
   Between Snow Hill and Newgate Street, in Farringdon Ward Without (P.C. 1732-Boyle, 1799).
   Former name : "Hart Street" (Hatton, 1708).
   Afterwards called Snow Hill, now Holborn Viaduct.
   So called because it represents the shape of a human heart! (W. Stow, 1722).
   More probably named after an owner or builder, or after the sign of the Hart.

A Dictionary of London. . 1918.