The emblem or insignia of a specific company or designer. Often the logo is comprised of company or designer initials. However, companies such as Lacoste with the alligator appliqué and Polo with an embroidered polo player have had significant success with logo or brand recognition. Many designer labels have used and continue to use double-lettered logos and double logos as their brand identity.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.