Together with Kings Road, the boutiques of the 1970s in the Chelsea area of London exemplified the Youth Revolution. After World War II, the British youth, with a large share of disposable income, indulged in fashion and music. The Carnaby Look, championed by designers such as Mary Quant, celebrated the miniskirt, the ancient tunic without leggings, high boots, poor-boy sweaters, and shoulder bags. It began in Quant's first boutique shop, Bazaar, and the look showcased young women with boyish figures as opposed to the traditional female hourglass shape. America and the world were ready for this radical twist and the British waif Twiggy spearheaded the ideal fashion body of the day into thin, flat, and shapeless.
See also Mod look.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.