рекл. метод рекламы, рекламный метод (способы (приемы) создания рекламы, проведения рекламной кампании)
See:
advertising spoof, advertising exaggeration, advertising gimmick, deceptive advertising, denigratory advertising, joint advertising, analogy advertising, testimonial advertising, comparison advertising, alternative advertising, ambient advertising, traditional advertising, aerial advertising, advertising wedge, direct advertising, advance advertising, test advertising, medicalization
Англо-русский экономический словарь.