Analysis of the behavior of individual economic units such as companies, industries, or households. Bloomberg Financial Dictionary
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microeconomics mi‧cro‧ec‧o‧nom‧ics [ˌmaɪkrəʊiːkəˈnɒmɪks, -ekə- ǁ -kroʊiːkəˈnɑː-] noun [uncountable] ECONOMICS
the study of a part of the economy, such as the operations of one company or person:
• Microeconomics focuses on the small-scale, individual decisions of households and businesses.
— compare macroeconomics — microeconomic adjective :
• a microeconomic analysis
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microeconomics UK US /ˌmaɪkrəʊiːkəˈnɒmɪks/ noun [U]
► ECONOMICS the part of economics that studies individual markets and businesses, or how individual people spend or earn money: »
Anyone conversant with basic microeconomics knows that it is covering fixed costs that a firm needs to worry about, not total or variable costs.
Financial and business terms. 2012.