A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement. Bloomberg Financial Dictionary
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market research UK US noun [U] (also marketing research, ABBREVIATION MR) MARKETING
► the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing: carry out/do/perform market research »
Carrying out market research showed that customers thought our phones were too heavy and too ugly.
market research on sth »We did market research on the buying habits of single mothers.
a market research interview/questionnaire/survey »Market research surveys of teenagers revealed that what they most wanted was control over all the devices in their lives.
a market research company/firm/group »A market research firm handles our focus groups.
Financial and business terms. 2012.