Refers to revenue generating sales personnel in a brokerage, insurance, or other financial services operation. Bloomberg Financial Dictionary
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The Front Office describes the dealing and support staff in a financial institution who are closest to the buying and selling operation of a market.
► See also Back Office, Middle Office.
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front office UK US noun [C, usually singular]
► WORKPLACE the part of a company, bank, etc. that deals directly with customers: »
Between the front office where deals are struck and the back office where deals are settled, new jobs are being created.
»Some former athletes stay in sports, coaching, managing, scouting, or in the front office.
Financial and business terms. 2012.