money provided by the business owner/s to finance the business. Glossary of Business Terms
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Another term for ordinary share capital - the owners of the equity capital are collectively the owners of the company. They are the risk bearing shareholders as they benefit from capital growth if the share price rises but bear the highest risk if the company is wound up, as they will be last to receive payment. Financial Services Glossary
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equity capital UK US noun [U] FINANCE
► the capital that a company gets from selling shares rather than borrowing money: »
Companies in the US enjoy greater flexibility in raising new equity capital.
Financial and business terms. 2012.