A large discount for a financial instrument. The condition that exists when a financial instrument is trading at a market price that is well below its par value. May also be used to refer to those securities selling at prices well below par. American Banker Glossary
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deep discount UK US noun [C]
► a large or greater than usual reduction in price: »
Some companies are offering deep discounts to attract shoppers.
»The book is now being sold for $17.99, a deep discount from the $34.99 suggested list price.
at a deep discount »The bonds are zero-coupon securities, which are sold at a deep discount compared to face value.
deep-discount adjective
► »
deep-discount retailers
Financial and business terms. 2012.