Akademik

trend
A significant price movement in one direction or another. Trends may go either up or down. The CENTER ONLINE Futures Glossary
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The general direction of the market. Bloomberg Financial Dictionary
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The general direction of the market. Chicago Mercantile Exchange Glossary

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trend trend [trend] noun [countable]
1. the general way in which a particular situation is changing or developing:

• a New Jersey firm that tracks financial market trends

• The price trend in food grains continued upwards.

trend toward

• Credit card issuers are fighting a trend among consumers toward more conservative spending habits.

2. buck the trend if something bucks the trend, it does not develop in the same way as most other similar things:

• Two of the country's airlines have bucked the industry trend by cutting fares during the winter season.

3. reverse the trend if something reverses a trend, it changes the way things were developing before:

• To try to reverse the downward trend in its profits, Tandy will focus on its retail business.

4. set the trend to start doing something in a way that other people begin to copy:

• The public sector pay awards have set an inflationary trend for wage settlements this year.

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trend UK US /trend/ noun [C]
a general development in a situation or in the way that people behave: consumer/industry/market trends »

Goods on the Retail Price Index have to be updated to accurately represent consumer trends.

a downward/upward trend »

Borrowing is on a downward trend.

a trend for sth »

They are profiting from a growing trend for eating out.

a trend in sth »

Manufacturers are being buffeted by trends in the global economy.

a trend of sth »

a trend of rising prices

a trend towards/toward sth »

The trend toward bigger cars is new this year.

»

current/general/recent trends

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growing/long-term/underlying trends

»

business/economic/global trends

a new development in clothing, make-up, etc.: »

Autumn fashion trends are expected to favour muted colours.

above/below trend — Cf. below trend
buck the/a trend — Cf. buck the trend
reverse the/a trend — Cf. reverse the/a trend
set the/a trend (for sb/sth) — Cf. set the/a trend for sb/sth

Financial and business terms. 2012.