click-through rate UK US (also clickthrough rate) noun [C] (also click rate, ABBREVIATION CTR)
► E-COMMERCE, MARKETING the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the advertisement: »
Click-through rate is useful in measuring how successful you are at engaging your audience with a specific ad message.
Financial and business terms. 2012.