supply and demand supˌply and deˈmand noun [uncountable]
ECONOMICS the relationship between the amount of products and services that are for sale and the amount that people want to buy, especially in the way this affects prices:
• the widening gap between supply and demand
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supply and demand UK US noun [U] (also demand and supply)
► ECONOMICS the idea that the price of goods and services depends on how much of something is being sold and how many people want to buy it: »
Following the laws of supply and demand, the company raised the price.
Financial and business terms. 2012.