Akademik

reach

▪ I. reach reach ¹ [riːtʆ] verb [transitive]

1. to increase or improve to a particular level or amount:

• Sales are expected to reach 1.2 billion euros this year.

2. to succeed in making someone see an advertisement, hear about a product etc:

• Sponsors want to reach 18-to-34-year olds.

• The company has an opportunity to reach new customers.

3. to succeed in speaking to someone or giving them a message by telephone:

• He tried three times to reach Mr. Gumbel at his hotel.

4. reach an agreement/decision/settlement etc to succeed in making an agreement, decision etc:

• The company failed to reach a labor agreement with the United Steelworkers Union.

[m0] ▪ II. reach reach ² noun [singular, uncountable]

1. MARKETING the number of people that see or hear an advertisement, television programme etc:

• The network has a reach of about 4 million homes.

2. within/beyond someone's reach within or beyond what someone can afford:

• The software is within the reach of the average business user.

* * *

Ⅰ.

reach UK US /riːtʃ/ verb [T]

► to get to a particular high or higher level: »Profits are expected to reach $11.2 billion in the hotel industry next year.
reach a record/an all-time high »Stocks reached a record 10-month high.

► MARKETING to succeed in advertising or selling a product or service to a particular group of people: »The internet is a major tool for reaching new customers.

► to achieve something after careful thought or discussion: »reach a conclusion/decision
»reach a compromise/deal

● reach (an) agreement on sth — Cf. reach an agreement on sth

► to communicate with someone in a different place, especially by phone or email: »He's out of the office right now, but I'll try and reach him on his cellphone.
»If you can't get through on the phone, you can always reach us by email.

Ⅱ.

reach UK US /riːtʃ/ noun

► [S] MARKETING the number of people that a company is able to advertise or sell a product or service to: »a broad/global/international reach
»advertising/business/market reach
»The company's reach has expanded from 170 million users last year to more than 500 million this year.
expand/extend/increase your reach »The merger will double the size of the company and extend its reach into larger markets in six additional states.

● reaches — Cf. reaches

● beyond/out of (sb's) reach — Cf. out of sb's reach

● within (sb's) reach — Cf. within sb's reach

Financial and business terms. 2012.