a situation in which there is a lot of very strong competition between companies, markets are changing very quickly, and it is easy to enter a new market, so that it is not possible for one company to keep a competitive advantage for a long time:
• Business has entered a new era of hypercompetition.
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hypercompetition UK US /ˌhaɪpəkɒmpəˈtɪʃən/ noun [U]
► ECONOMICS a situation of extreme competition, where companies must try even harder than usual to have better products, sell more, etc.: »
The telecom company is preparing for another year of “hyper-competition”, focusing not only on adding new subscribers but also on creating new services for existing users.
hypercompetitive adjective
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Hypercompetitive environments require businesses to stay flexible, innovative and creative.
Financial and business terms. 2012.