differentiate dif‧fe‧ren‧ti‧ate [ˌdɪfəˈrenʆieɪt] verb [transitive]
MARKETING when a company differentiates its products, it shows how they are different from each other and from competing products, for example in its advertising. This is done to show buyers the advantages of one product over another:
differentiate between
• It's difficult for computer makers to differentiate between the technical features of their product and someone else's.
differentiate something from something
• The only viable strategy was to differentiate Citibank credit cards from all the low-cost alternatives.
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differentiate UK US /ˌdɪfəˈrenʃieɪt/ verb
► [T] MARKETING to show how a product or company is different from other similar ones and what its advantages are, especially in order to attract a particular group of consumers: differentiate sth from sth »
The company wanted a website that would differentiate them from their competitors.
»In order to differentiate our service, it was decided that the brochure would depart from the traditional format.
► [I or T] to show or find a difference between people or things: »
A purchase tax can differentiate between luxuries and necessities.
► [T] to be the quality or feature that makes one thing different from another: differentiate sth from sth »
Customers may wonder what differentiates one type of beer from another.
Financial and business terms. 2012.