Akademik

sleeper
stock in which there is little investor interest but that has significant potential to gain in price once its attractions are recognized. Antithesis of high flyer. Bloomberg Financial Dictionary

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sleeper sleep‧er [ˈsliːpə ǁ -ər] noun [countable] FINANCE MARKETING
a share or a product that is not successful immediately, but then suddenly starts to sell well or be successful:

• The movie turned out to be a sleeper.

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sleeper UK US /ˈsliːpər/ noun [C] (also sleeper hit) MARKETING
a product, film, book, etc. that becomes a sudden success, after a period of not being successful at all: »

The movie cost only $400,000 to make, and then blew up into a $39 million sleeper.

»

Her book has been the big sleeper hit of the literary scene.


Financial and business terms. 2012.