foray UK US /ˈfɒreɪ/ noun [C]
► a short involvement in an activity, an area, or a market that is different from a person or company's usual one: a foray into sth »
This is the company's first foray into the US market.
»The supermarket has made a foray into the financial services market.
»a brief/disastrous/successful foray
Financial and business terms. 2012.