cross-merchandising UK US noun [U]
► COMMERCE, MARKETING the fact of of a store displaying together products that are related to each other so that customers are encouraged to buy several products rather than just one: »
Cross-merchandising was an effective way to increase our sales of both baby products and parenting magazines.
cross-merchandise verb [I or T]
► »
You could cross-merchandise batteries with all your electronic goods.
Financial and business terms. 2012.