a description of goods or services by the person or company selling them, for example in an advertisement or a price list:
• Even a spoken statement about a product is a trade description.
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trade description UK US noun [C] UK LAW, COMMERCE
► the details and information provided about a product or service to help consumers understand what they are buying: »
Applying a false trade description to goods is a criminal offence.
Financial and business terms. 2012.