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sales budget UK US noun [C] ACCOUNTING, MANAGEMENT, WORKPLACE
► a plan of the amount of goods and services that a company expects to sell in particular markets in a particular period, and the amount of money it expects to earn from them: prepare a sales budget »
It is essential to prepare a sales budget early on.
► a plan of the money that a company must spend in order to produce and sell goods or provide services in a particular period: »
The internet has helped small drug firms by drastically reducing their advertising and sales budgets.
Financial and business terms. 2012.