to sell something that is unsuitable for the person buying it:
• Half a million people were missold a personal pension, many being wrongly advised to leave company pension schemes.
— mis-selling noun [uncountable] :
• the mis-selling of time-share apartments
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mis-selling UK US (UK
► COMMERCE the act of selling something that is not suitable for the person who buys it: »
the mis-selling of home income plans
»The pensions mis-selling scandal has rocked the industry.
Financial and business terms. 2012.