cash conversion ˈcash conˌversion noun [uncountable]
MANUFACTURING the process in which a company uses materials that it buys in order to make money from the sale of finished goods:
• The cash conversion cycle is the number of days it takes a company to purchase raw materials and convert them to a finished product.
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cash conversion UK US noun [U] ACCOUNTING
► the process by which a company changes the value of materials it has bought into money received by selling the finished products: »
We have achieved strong revenue growth, higher margins and improved cash conversion.
»City analysts had expressed concerns over the company's rate of cash conversion.
Financial and business terms. 2012.